Content Strategy and Management

For my course, I studied the historical and theoretical foundations of creating technical content for the Internet and mobile platforms. We also learned practical skills such as developing a content strategy for a client and utilizing a database-driven content management system for editing and publishing online communication materials.

 

As part of my Final Project, I was tasked with creating Channel Models and a Policy and Procedures page for a target audience of Generation Z individuals between 13 and 18 years old. To effectively engage this demographic, I created an attention-grabbing advertisement and a video that resonated with them. Additionally, I designed a unique exercise regimen with a minimum of 20 steps to spark their interest and participation.